April 10, 2006
Cancer patients at Children's Hospital of Orange County (CHOC) got "sweet revenge" today on their doctors and nurses by throwing whipped cream pies at their caregivers' faces. CHOC's staff agreed to be targets in exchange for a $100,000 donation from The Ralphs/Food 4 Less Foundation. The donation was presented to the hospital this afternoon from Ralphs Supermarkets' President Dave Hirz, who holds responsibility for the Company's stores throughout California. "Ralphs is a company that believes strongly in giving back to the community," said Dave Hirz, Ralphs president. "We're excited to extend our commitment to CHOC. Ralphs cannot think of a better way to invest in our community than by giving families and children hope through our support of the innovative work CHOC is doing to nurture, advance and protect the health and well being of children." The donation will be used by CHOC to build one of three new inpatient oncology rooms as part of an adolescent wing with décor more appropriate for teenagers and young adults. The capital project, which also includes a teen room, is expected to be completed in July 2007 and is part of the hospital's Adolescent and Young Adult (AYA) program at The CHOC Cancer Institute. The program is a visionary initiative designed to give teen cancer patients access to the latest treatment alternatives in a research-based, multidisciplinary environment that stresses improved outcomes and enhanced quality of life. Led by the medical director of The CHOC Cancer Institute, Leonard Sender, M.D., the AYA program targets oncology patients who are in the "gray area" between childhood and adulthood with pediatric courses of treatment. Dr. Sender explains, "Pediatric-like treatment plans have many more drugs, more intensifications, over a much longer period of time. The AYA population's five-year survival rates could improve by up to 30 percent by following pediatric-style intensive treatment." About Ralphs Grocery Company Ralphs Grocery Company was founded in 1873 and currently operates 289 supermarkets in California. Ralphs is a division of The Kroger Company (NYSE:KR), one of the nation's largest grocery retailers based in Cincinnati, OH. For more information about Ralphs, please visit our website at www.ralphs.com. About The Ralphs/Food 4 Less Foundation The Ralphs/Food 4 Less Foundation reflects the supermarket companies' role as one of the region's largest supermarket operators and its philosophy of giving back to the communities it serves. Since 1991, The Foundation has provided grants in excess of $30 million to nonprofit organizations focused on health, education, the fight against hunger, the advancement of women and minorities, and developing out youth.
About CHOC Children's: Named one of the best children’s hospitals by U.S. News & World Report (2013-2014) and a 2013 Leapfrog Top Hospital, CHOC Children's is exclusively committed to the health and well-being of children through clinical expertise, advocacy, outreach and research that brings advanced treatment to pediatric patients. Affiliated with the University of California, Irvine, CHOC’s regional healthcare network includes two state-of-the-art hospitals in Orange and Mission Viejo, several primary and specialty care clinics, a pediatric residency program, and four centers of excellence - The CHOC Children’s Heart, Neuroscience, Orthopaedic and Hyundai Cancer Institutes. CHOC earned the Gold Level CAPE Award from the California Council of Excellence, the only children’s hospital in California to ever earn this distinction, and was awarded Magnet designation, the highest honor bestowed to hospitals for nursing excellence. Recognized for extraordinary commitment to high-quality critical care standards, CHOC’s Pediatric Intensive Care Unit (PICU) is the first in the United States to earn the Pediatric Beacon Award for Critical Care Excellence.
Denise Almazan, Director of Public Relations
phone: (714) 509-8680